Introduction to Financial Segments

Gain insights into all significant changes in your customers bank account.

This report is appropriate for B2B and B2C use cases.

What it solves

Financial Segments enables targeted customer segmentation based on real financial behavior and account data.

In many cases, customer groups are defined using static attributes or manually maintained information. This makes it difficult to identify meaningful changes in spending behavior or financial status. As a result, opportunities for tailored measures, risk mitigation, or personalized offers may be missed.

With Financial Segments, customers can be filtered dynamically based on defined financial criteria. For example, it is possible to identify customers whose spending in specific categories has increased by a defined percentage, or customers who maintain a minimum account balance. This creates a reliable, data-driven foundation for deriving targeted actions, improving customer engagement, and increasing operational efficiency.

Financial Segments

Financial Segments allows the creation of customer groups based on predefined financial rules and thresholds.

Segmentation criteria can include, for example, percentage changes in expenses within certain categories, minimum or maximum account balances, or other measurable financial indicators derived from account data.

The result is a structured overview of customers that meet specific financial conditions. These segments can be used as a basis for targeted communication, risk assessment, upselling strategies, or other business measures.

By continuously evaluating account data, segments can reflect current financial developments and ensure that measures are always based on up-to-date information.