Shopping Aggregation

Get valuable information about your customer's shopping behavior.

This aggregation is appropriate for B2C use cases.

Introduction

The Shopping Aggregation provides an overview of the shopping spending of a customer.

Information you can get from this aggregation:

Which grocery stores does the customer prefer?
How much money does the customer spend on fashion and on what exactly?
In which other stores does the customer store?

The Shopping Aggregation is based on the label SHOPPING, and its further sub-labels with a higher level of detail.

The aggregation gives an overview of data such as the number of relevant transactions. How much money does the customer spend on shopping? In which stores does he spend his money?

What it solves

To understand the customer, it is important to know his preferences. This is very well possible with the Shopping Aggregation, as it shows where he buys his goods for daily needs. Do they prefer to shop at discounters or in organic stores? How much money does he spend on clothes and shoes? The Shopping Aggregation provides the answers to these questions.

Aggregations

A Shopping Aggregation can be generated as an Aggregation with the following query:

JSON

{
  "aggregations": [
    {
      "alias": "Savings",
      "includeLabelGroup": [
        "SHOPPING"
      ]
    }
  ]
}